Job Title – EMEA Marketing Manager 

Salary – €50,000 – €75,000

Location – Netherlands (hybrid role)

The successful candidate will be a key member of the marketing team, work directly with the regional sales leaders to design and deliver high impact ABM marketing campaigns in targeted growth regions.

The role requires a strong understanding of target account strategies and campaign management skills to reach, nurture and drive action with targeted accounts or segments. 

Responsibilities

• Research specific industry sectors, business segments and persona to produce targeted value proposition and messaging
• Develop a comprehensive marketing program to generate demand and accelerate the funnel for targeted accounts 
• Partner with EMEA sales leaders and support sales with account-based selling
• Adapt and localize the execution of webinar/events, content calendar, email, digital and partner marketing initiatives
• Prepare and present regional lead generation campaign plans and outcomes, and align with local sales to continuously refine strategy and improve results
• Gather and share voice of customer and competitive intelligence in the region
• Manage regional lead gen budget and metrics, and continuously optimize campaign ROI and funnel conversion

Skills and Experiences

• Min. of 3-5 years of proven lead gen experience in B2B environment
• Hands on experience developing and delivering account-based marketing campaigns that drive pipeline increase is a must
• Experience partnering with sales to identify market opportunity and refine lead gen strategy
• Strong English and Dutch writing skills 
• Working knowledge of multi-stage funnel marketing and related technologies such as CMS, marketing automation and CRM
• Cyber security industry experience preferred
• Language skills: Dutch and English required – other language (Swedish or German) desirable